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雅致的裝修,溫馨的環(huán)境,這間名為福來德的茶屋在新加坡頗有名氣,劉覺文是茶屋的主人,近年來致力于打造金山紅茶葉品牌。是什么讓遠在新加坡的他與重慶南川結緣呢?
With its elegant decor and cozy environment, the teahouse is quite well-known in Singapore. The owner, Liu Juewen, has been dedicated to promoting Jinshan Hong black tea brand in recent years. What made him, living in Singapore, connect with Nanchuan, Chongqing?
劉先生指著電視上正在播放的金佛山自然生態(tài)景觀告訴我們,是南川獨特的茶文化吸引了他。劉覺文說,茶無國界,正是當?shù)貙艠洳璧谋Wo,賦予了金山紅更讓國際市場青睞的獨特魅力。
Liu pointed to a TV screen showing the natural landscape of Jinfo Mountain and told us that the unique tea culture attracted him. Liu said tea has no borders. It’s the local -protection of ancient tea trees that has given Jinshan Hong unique charm, making it more popular in the international market.
為打造金山紅國際品牌,劉覺文做了不少探索,從口感香味、制茶工藝到產(chǎn)品包裝,甚至推廣卡片,都融入了新加坡的制茶理念,也體現(xiàn)了新加坡融匯中西的特點。
To build the brand of Jinshan Hong, Liu Juewen has made many efforts. From the tea's flavor and aroma to the tea-making process, and packaging, he has incorporated Singaporean tea-making concepts, reflecting Singapore’s blend of Eastern and Western influences.
“金山紅”正在成為國際茶葉市場的高端品牌。而它的故鄉(xiāng),則在千里之外的重慶。南川區(qū)德隆鎮(zhèn)海拔1250米,年平均氣溫13.5℃,獨特的氣候孕育出了獨特的古茶樹。
“Jinshan Hong” is becoming a premium brand in the international tea market. Its hometown, however, is located thousands of miles away in Chongqing. In Delong Township, Nanchuan District, at an altitude of 1,250 meters and with an average annual temperature of 13.5°C, the unique climate has nurtured the growth of rare ancient tea trees.
這棵古茶樹的樹齡已經(jīng)有2700多年,號稱“茶樹鼻祖”,而“金山紅”的茶葉就是來自這樣的古茶樹,而像這樣的古茶樹在德隆鎮(zhèn)有17000多株。
The ancient tea tree is over 2,700 years old and is known as “the ancestor of tea trees.” The tea leaves that use to produce Jinshan black tea come from these ancient trees. In fact, there are over 17,000 such ancient tea trees in Delong Town.
2023年4月,作為中新互聯(lián)互通重點項目之一,當?shù)氐牟枞~企業(yè)與新加坡福來德公司簽訂了合作協(xié)議,聯(lián)手打造古樹茶的國際品牌。
In April 2023, as part of the China-Singapore (Chongqing) Demonstration Project on Strategic Connectivity, a local tea company signed a cooperation agreement with Fort Sanctuary Company in Singapore,to jointly build an international brand for ancient tree tea.
目前,德隆鎮(zhèn)古樹茶人工培育種植面積已超過5平方公里,年產(chǎn)值突破8000萬元。更加廣闊的市場,也幫助了茶農們增收致富。
Currently, the artificial cultivation and planting area for ancient tea trees in Delong Town exceeds 5 squre kilometers, with an annual output value surpassing 80 million yuan. The broader market has also helped local tea farmers increase their income.
通過積極融入西部陸海新通道,目前南川區(qū)已簽約了6個中新互聯(lián)互通重點項目,不僅是古樹茶,汽車輪轂、方竹筍、綠色建材等特色產(chǎn)品,也遠銷老撾、越南、新加坡等20多個國家和地區(qū)。全區(qū)涉及進出口業(yè)務的企業(yè)31家,外貿進出口總額達到21.6億元。
By actively integrating into the New International Land-Sea Trade Corridor, Nanchuan District has signed six key projects under CCI. These projects include not only tea, but also products like auto wheels, bamboo shoots, and green building materials, which are now exported to over 20 countries and regions, including Laos, Vietnam, and Singapore. A total of 31 enterprises in the district are involved, with a total foreign trade import-export volume of 2.16 billion yuan.
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Copyright ? 2021 重慶金山湖茶文化發(fā)展有限公司
渝ICP備2021009879號-1
網(wǎng)站建設:中企動力 重慶